NanoCampaigns
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Why nano

Why roll the dice once?

One big sponsored post is one roll. A nano campaign is dozens: more total reach, more chances for a post to take off, and dozens of local audiences instead of one, often for the same budget.

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1 · Reach

Each post is smaller. The total is bigger.

Small creators get fewer views per post. But lots of them, on the same budget, add up past one bigger creator.

One bigger creator

1 sponsored post

150K followers

0

views

Same budget

Many nano creators

each post smaller

0

views in total

2.3× the reach

Illustrative example. Numbers are made up to show the idea, not results we promise.

2 · Upside

Lots of chances to go nano-viral.

Every so often a small creator's post catches the algorithm and runs far past their usual numbers. You can't predict which one. You can give yourself more tickets.

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Nobody knows which post will pop. Every replay picks different ones.

Total views

0

One big post

0

0100K200KDay 0Day 7Day 14
Nano campaign One big post A post pops

Simulated 14 days. Numbers are made up to show the idea, not results we promise.

3 · Local

Not one audience. Dozens of neighbourhoods.

A bigger creator's followers are spread everywhere. Small creators are known on their own block: their friends, their gym, their coffee shop.

ClovisFresnoOld Town ClovisFresno StateTower DistrictFig GardenWoodward ParkRiver ParkSunnysideFoodCoffeeThriftPetsFamily

One big post reaches one creator's audience.

Illustration, not real creators. Numbers are made up to show the idea, not results we promise.

4 · Cost

Same budget, many more posts.

Slide the budget and put in what a bigger creator has quoted you.

$

$1,000 is just an example. Put in a real quote you've had.

Bigger creator

1 post

Nano campaign

30 posts at $35 each

Every one of those posts is licensed to you to reuse, with credit to the creator. That's a lot of content for ads, your site and your own feed.

And

What else comes with many posts.

A library of content

Every post is licensed to you to reuse, with credit. Dozens of real people using your product, ready for ads.

Less riding on one post

If one creator has an off day, the campaign barely notices.

Learn what lands

Different hooks, styles and audiences side by side. See which angles your customers actually respond to.

Boost the winners

Put ad budget behind the posts that popped, as Spark Ads or partnership ads, where the creator opts in.

Honest answers

Questions brands ask before going nano.

Isn't one big creator better for a launch?
A launch is when you want your product showing up everywhere at once, and that is what a nano campaign does: lots of posts go live in the same window, across lots of different audiences, and any that take off can be boosted. One bigger creator is one post in one feed. The only time a single name wins is when the point is being linked to that particular person.
Do small creators really get fewer views?
Usually, per post. That is the trade: each post is smaller, so you buy many. Some will do better than their usual numbers and some worse, and the total is what you are paying for.
Can you guarantee a post goes viral?
No, and nobody honestly can. What a campaign changes is how many chances you get. We report every post's real numbers so you can see exactly what you got.
Isn't managing lots of creators a lot of work?
That's our job. You write one brief and approve it. We match creators, handle questions, check every post and pay everyone.

Roll more dice.

Tell us what you're promoting and where. We'll quote a campaign the same day.

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